A few months ago, the New York Times introduced Snow Fall, a multimedia feature that told the story, in words, photos, graphics and videos, of a Washington avalanche that buried skiers. The story related exactly how the avalanche happened, told grim stories about those who died, miraculous stories about those who lived and related how the living are coping with the aftermath of the tragedy.

The Center for Innovation in College Media, in conjunction with College Media Association, has challenged college students to try to match the storytelling prowess of the Times’ feature in the ICM Snow Fall Challenge. Students can win prizes by submitting multimedia projects that can rival the professionalism of the Times’ piece. You could win a $200 Amazon gift card.

How can you put together such a project? Here’s how.