The Cavalier Daily, the University of Virginia’s independent student newspaper, is launching a five-week campaign to raise funds for new distribution boxes.
The 124-year-old publication aims to raise $8,000 to buy 75 distribution boxes to place around the university and the Charlottesville community.
This investment will allow the paper, which has a print circulation of 10,000, to triple the number of outdoor locations where readers can find papers.
“We know a considerable number of our readers want to read The Cavalier Daily in print,” Editor-in-Chief Kaz Komolafe said in a press release. “The success of this campaign would allow us to give our readers what they want.”
A year ago, The Cavalier Daily announced plans to cut printing to twice a week while focusing on cultivating a more robust digital presence. As part of this shift, which launched in August 2013, The Cavalier Daily switched to a 14-inch newsmagazine format.
The Cavalier Daily has 24 outdoor distribution boxes located at various points around the university and Charlottesville. The newsmagazine fits imperfectly in those boxes. In addition, many of the distribution boxes are damaged or heavily worn. New distribution boxes will help The Cavalier Daily serve its readers and will make the twice-a-week print edition more easily accessible to the university and Charlottesville communities, according to the press release.
The decision to turn to readers, community members and alumni for support came after months of deliberation among Cavalier Daily editors and staffers. The Cavalier Daily is financially and editorially independent from the University. That freedom allows The Cavalier Daily to report aggressively on sensitive issues related to university governance and policy, but it also leaves the paper vulnerable to many of the financial challenges facing print media today.