Check out this PowerPoint presentation on rewriting press releases, why they need to be rewritten and how to do it.
Rewriting press releases

Another reason why we rewrite press releases.

Try to make sense of this gobbledy gook, which appeared in a daily newspaper:

“Junck said Lee has agreed to pay $749 million in cash for 100 percent of the stock of Howard Publications, which, with adjustments including $50 million of cash on the Howard balance sheet, results in an effective purchase price of $694 million. The transaction values Howard at about 12.3 X EBITDA, for the 12 months ended April 2000, Howard’s most recent pre-recession year, and at about 14.1 X Howard’s fiscal 2001 EBITDA. After projected cost and revenue synergies, the transaction values Howard at about 11.5 X anticipated EBITDA for Lee’s fiscal year ending Sept. 30, 2003. The purchase is expected to be neutral to earnings per share in the current fiscal year, exclusive of transition costs of $5 million, and accretive thereafter.”