Strategic use of video

How much video should news organizations provide? And what type of video? Length? Should news organizations “pivot” from text to video? What are the strategic considerations for a news organization to use video online? These types of questions are answered on this Better News link from the American Press Institute.

Excellent example of video sequencing

Video story forms

Shoot movement, action, emotion – the “You gotta see this to believe it”
Paraplegic Dog

The five-shot sequence video
The British Broadcasting Company developed the five-shot sequence of shooting video. Shoot five different shots of one activity:
1. Extreme close-up of action detail, such as hands doing something
2. Close-up of the face of the person doing the action
3. Medium shot, face and action together
4. Over-the-shoulder shot of the action – the point of view of the person doing the action
5. Another angle. Shoot down, up – be creative.

You may not use all five shots in the final edit, but if you have them, editing will become simplified and easier.

Camera movement
Camera movement should be kept to an absolute minimum. Frame the shot before you press the record button. If you’re moving, you’ll find it difficult to edit footage later. Frame the action, then freeze. Don’t move. Press the button. Count silently to 10, to ensure you have enough video to allow for clean editing. Then press the Record button again to stop recording.

Never swing the camera to the next thing. Always stop recording first.
Don’t pan – move the camera horizontally.
Don’t tilt – move the camera vertically.
Don’t zoom.

This New York Times video is a great example of these rules.

Editing video
Use match cuts when possible. A match cut is editing video in which an object in two separate shots graphically matches. Below shows examples of match cuts.

Have a reason for your edits.
Cut to movement.
Use scenes of varying length.
Maintain a brisk pace.
Use cutaways. Avoid jump cuts. Cutaways are the interruption of continuously filmed action by inserting a view of something else. Jump cuts are two sequential shots of the same subject taken from camera positions that vary slightly. They give the effect of jumping forwards in time, abruptly communicating the passing of time.
Use natural sound.
Take advantage of your best video/pictures.
The video, sounds and narration must work together.

Voice overs and Stand ups
A good resource for being successful on camera and on mic.